This book is meant for students and professionals who want to learn social media analytics and become data scientists and business analysts.
This book is a discussion between Author and old friend (doctor) where Author walks the old friend through different social media marketing and analytics strategies along with the code. The book contains more than 100 case studies of insurance companies, hospitals and pharma companies about how they leveraged social media analytics to increase revenues and customer satisfaction. This book also gives relevant R codes used for social media analysis. The book is written in very simple yet effective way that a person from non programming background can also understand it really well.
About Author – Prasad Kothari is an analytics thought leader. He has worked extensively with Organizations such as Merck, Sanofi Aventis, Freddie Mac, Fractal Analytics, and the National Institute of Health on various analytics and big data projects. He has published various research papers in the American Journal of Drug and Alcohol Abuse and American public health.
His leadership and analytics skills have been pivotal in setting up analytics practices for various organizations and helping grow them across the globe.
Prasad set up a team of fraud investigation at Freddie Mac which is world renowned team and has been known in fraud detection industry as a pioneer in cutting edge analytical techniques. Prasad also set up a team of sales forecasting at Merck and Sanofi Aventis and also helped these Pharmaceutical companies in discovering new ground breaking analytical techniques for drug discovery and clinical trials. Prasad also worked at US Government (Healthcare department at NIH) and consulted on various healthcare analytics projects.