Euclid analytics raises $20 million in series C to track consumer behaviour in retail chains


Euclid Analytics was founded by Will Smith in 2010 and has been major player in location analytics and retail analytics leveraging wifi and big data techniques. Will Smith’s grandfather was one of the influencing force behind the concept of shopping malls which we see today in every city. Taking the next step, Will formed a team with one of the founders of Urchin (Urchin was acquired by Google in 2005 to launch a famous product – Google Analytics).

This series C makes Euclid’s total funding so far to $44 million. The list of investors include –

1. Cox Enterprises

2. Groupe Arnault

3. Gold Sky Capital

4. Benchmark Capital (returning investor)

5. NEA (returning investor)

6. Harrison Metal (returning investor)

Euclid Analytics has a very unique analytics product offering in terms of location analytics. Their location analytics technology monitors the traffic inside brick-and-mortar businesses which include

  1. stores,
  2. fast food restaurants,
  3. banks,
  4. shopping malls,

transportation hubs like airports. The company as per its website is currently leveraged by over 500 brands in 65 different countries and is able to capture over 7 billion points of data on any given day.  With Euclid Analytics, anyone can easily leverage their existing Wi-Fi networks and our advanced data science and big data to get powerful insights practically overnight and with very little cost. Euclid works with every major Wi-Fi vendor and can be rapidly deployed across existing Wi-Fi systems from Aerohive, Cisco, HP/Aruba, Meraki, Ruckus and Xirrus. Ultimately, Euclid’s goal is to marry the offline physical retail world and the online retail world.

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